Advertising So Good People Seek it Out Like Their Favorite Shows

Carla Sarett writes in Medialife about the oncoming shift in television viewership and how it relates to viewing ads. With TiVo and other "time-shifting" and "viewer-controlled" devices proliferating, television viewership will change drastically. Saratt's point is that advertising will have to become compelling enough for viewers to seek it our themselves.

"From the audience perspective, all that matters is finding TV that's engaging and entertaining. Why should they care whether this engagement comes from programming or advertising?"

In the future, entire channels will be devoted just to advertising that viewers will watch and/or download to their set top video recorders. Advertising will become programming.

Truckads Expands Business With Affilliate Program

Truckads, a firm that handles truck side advertising, has announced a new affiliate program whereby local entrepreneurs and trucking companies can license the Truckad brand name and it's services to sell truck side advertising on a local basis.

With television recently reported to deliver the lowest return on investment and the continuing fragmentation of other media, outdoor advertising is seeing a resurgence and is beginning to offer far more sophisticated message delivery and audience measurement techniques.