Today tennis hottie, Anna Kournikova, joined Amazon's Jeff Bezos to announce Kournikova's new sports bra. She designed the Multiway Sports Bra herself for Britain's Shock Absorber. Kournikova will model the product in ads with the tagline, "Only the Ball Should Bounce."
Big breasted women across the globe let out a gleeful cheer in praise of the product.
The product will be sold exclusively at Amazon for a one month period before rolling out to additional retail channels.
Click Anna for a larger bra.
Everyone needs to wallow in self gratification once in a while and I'm about due for some self promotional flatulation. Today, I received an email from Richard Botto, publisher and CEO of Razor Magazine and one of People Magazine's 25 Most Eligible Bachelors, letting me know he's a reader and fan of Adrants. If you've been sleeping under a rock in the media world, Richard is the guy who came out of the e-commerce world to start Razor, an independent men's magazine that fills to void between literary/fashion mags like Esquire and GQ and the beer and boobs magazine such as Maxim, FHM, and Stuff. It's a great magazine giving guys the visual stimulation they will always need yet not pandering to the lowest editorial common denominator.
Richard said in his email, "Just wanted to drop you a note to say that I really enjoy your site/blog. Terrific combination of dry humor and pertinent information. Makes for a great daily read." He went on to say, "I think it (Adrants) has attained a certain level of "hip-ness" that you may not have realized."
I, of course, emailed him back to thank him profusely telling him Adrants, was born out of unemployment and boredom whose purpose is to mock the advertising world while covering the kind of advertising news that Ad Age and AdWeek deem too sleazy or too racy. Is that hip? Maybe so. It's sure fun.
Thank you very much Richard. Adrants is now officially hip! But does that follow my "once your cool your not cool" rule? Is Adrants now not hip because someone said it is? I think I'll shelve that rule for a while and wallow in my ten seconds of fame.
"I am running for governor to lead a movement for change and give California back its future," Mr. Schwarzenegger says in the ad, created by media consultant Don Sipple. The ads tagline is "Let's bring California back."
Arnold will spend $1-2 million on the campaign.
From Amy Coor's MediaPost Out to Launch, Discovery Channel launched a campaign that included decals placed on the bottom of swimming pools to promote their Shark Week special.
Also mentioned this week are a gay travel ad from Orbitz, an upcoming campaign for Old Spice featuring Chicago Bear Linebacker Brian Urlacher, a back to school campaign from Foot Locker, a Spanish language campaign from La Agencia de Orcí & Asociados for Just For Men, a mobile marketing promotion from Panasonic featuring some ugly butts, a new TV spot from AutoTrader, and a local print campaign for Miller Brewing using its old stand by headline, Great Taste, Less Filling.
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Abercrombie's new fall catalog is out and it looks more like Maxim than a clothing catalog. The "magalog", which costs $7 in stores or by subscription features young hotties in various stages of near nudity. In one shot a woman (girl, really) pushes her breasts up against a window and a guy pushes his butt against a window. There's also the standard plaid skirt, prep school girl thing where a chic ends up looking like she's having sex in the back of a car.
"It's just like one big orgy," observed Zoe Paolantonio, 19, after a store visit.
"It seems like they're selling a lifestyle, and it's unrealistic considering their clientele and who they're marketing to."
As erotic as it is, it seems most in the target group see right through the ploy.
"They're not modeling clothing so I don't see what the point is," said shopper Dan Langlitz, 20, of Marlton, an advertising major at Penn State.
"It doesn't make me want to buy more clothes," said his girlfriend, Jen Braytenbah, 18.
The question is whether this is appropriate or not. Obviously teenage sexual desire is being exploited here and some fear it perpetuates promiscuity and reaches for the lowest common denominator to make a buck. But, teens aren't stupid. Today's teens are more savvy than previous generations and can filter though advertiser's crap and see it for what it is: a shameless ploy at gaining attention using teen's most powerful emotion. That said, the catalog is sure to be a hit.
