Ad Age Publishes 'Advertising Age Encyclopedia of Advertising'

At 1,873 pages, this tomb is certainly worthy of the term, encyclopedia. The book is the work of John McDonough and the Museum of broadcast Communications and Karen Egolf of Advertising Age.

According to the New York Times article, "It offers a history of advertising that takes its flaws, deceits and ideologies into account but also provides some insight into the institutions, agencies and corporations that have given it shape. Mr. McDonough argues in his introduction that within the last 150 years, for the first time in human history, it became widely possible to produce more than was demanded and to offer more than was needed. Advertising was a response to surplus."

Correct me if I'm wrong, but I'm surprised it doesn't come with a CD or DVD to give proper representation to the broadcast media as well and the Internet. Radio, in particular, always seems to get left out of any kind of advertising coverage. And that's no exception on Adrants either.

Still, this is one I'd like to own.
--------

LOHAS: Lifestyles of Health and Sustainability

GenX, GenY, YUPPIES, Hipsters, and LOHAS. There's a name for every demographic and phsychographic group out there. A relatively new one is LOHAS or Lifestyles of Health and Sustainability.

This group is comprised of people who value the importance of health combined with social and environmental values. These are people who buy organic food, energy efficient appliances, alternative medicine, and other products having to do with well being and preserving natural resources.

This New York Times article gives an over view of this approximately $230 billion market made up of 68 million Americans. Not a small market by any definition.
--------