Aside from the Honda Cog spoof, there haven't been any great ad spoofs floating around lately. Remember PUMA, or Victoria's Secret or Mastercard? That's what I'm talking about, people. Where are they? Where have all the spoofers gone? So, this is my challenge to all you ad spoofers out there: FIND! SPOOF! SUBMIT!
Pick an advertiser, spoof the ad, and submit it to Adrants. If you want to be famous, leave your name. If you want to be anonymous, that's fine too. I'll never tell.
Need an idea? You could have fun with those Skechers ads. You know the ones with the girls all sitting around looking cool in there Skechers. What if it became a Skechers orgy?
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From the ever vigilant trend-watcher, Trendwatching.com, there are some newly coined trends to discuss. The first, Digital Embrace, is the counterculture reaction to Digital Denial, a term coined by Forrester to describe the movie and music industries denial of the digital revolution. Again, it's the consumer who will be in the driver's seat. Not big corporation trying to protect their anachronistic business models.
Other intriguing trends to watch are Transumerism, catering to the traveling consumer; Online Oxygen, the need for constant connectivity to survive; and Pulse Publications, another term for the ever growing world of weblogs and their ability to cover every possible angle of every possible topic out there at all possible moments in time.
Check out TrendWatching.
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Outside Magazine has partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear, and book trips. Those members who make a purchase on the site or at a physical store generates a donation to a charity of the member's choice. It's all done through on-site registration including using members credit card number to track members purchases. Every time a member purchases, a percentage of that purchase goes to the selected charity.
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