Popeye to Become Popeye Bread

Animated Foods is launching a new campaign in support of their new product, Popeye bread. The marketer will license the Hearst-owned Popeye character for the campaign.

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Marketers With War Related Network TV Should Consider Moving Budget to the Internet

In this MediaPost piece, Mitch Lowe, CEO of Jumpstart Digital Marketing, makes the case for moving media budgets from television to the Internet.

While TV is an exceptional medium for getting the consumer's attention with the emotional rush of a well-executed car spot, the Internet can provides marketers a unique ability to collect data about an advertiser's target audience. Traditional media never actually interacts with its audience so it cannot verify if its audience projections are true, nor determine how their audiences react to advertiser messages or make rapid adjustments to achieve better results for marketers.

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Site Back Up

Sorry....Adrants was down (mostly) for the last 24 hours. Sorry about that. Our host had troubles with some web site run amock that cuased problems with all the other sites on that particular server. Things seem to be back in business now.
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The Best Ad For a Beer Company

View this little movie that gets to the truth about why men drink beer.
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The Product Placement Debate

There is a good article over at MediPost discussing the current debate on product placement. Some consumers see it as too in your face while others greatly prefer it over traditional advertising. The debate, no doubt, will continue for a long time.
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