ABC Goes Dark on Affiliates

Not only did Peter Jennings show up late for work on the eve of the war but the network also left its affiliates with several minutes of nothing but a black screen to show. Not too good if you are trying to get people to watch your network. And with war going on, who's going to sit around staring at a black screen before they change to another network. Not good. [via NYT]
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by Steve Hall    Mar-21-03    




Subaru Launches New Ad Campign Without Paul Hogan

Aussie Paul Hogan is out and Tour De France champion Lance Armstrong is in. The new tagline is "Subaru: Driven By What's Inside". Media will include TV, radio, print, and outdoor.

More...
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by Steve Hall    Mar-21-03    




Banning Billboard Advertising

Advertising watchdog, BadAds, reports on Texas possibly banning outdoor billboards. If this happens, Texas would join a small list of states that have already done so: Vermont, Maine, Hawaii, and Alaska.
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by Steve Hall    Mar-21-03    




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