Vanity Fair Editor Graydon Carter, in a lengthy Mediaweek profile following his "Editor of the Year" award by Adweek, says, "I have a fashion readership. I have a political readership. I have a literary readership. I have New York's social scene, Hollywood. I have America. I have Europe." What he left out: "I have a readership that consists entirely of baby boomer divorcees who drive matching Astrovans in Sapulpa, Oklahoma. I have two guys in a cocktial lounge in Michigan who think the In-and-Out list is "very cheeky." I have a soccer mom in Des Moines whose four-year old slipped the February issue into her shopping cart while she was in the checkout line at Walmart. I have half the Rotary Club in Geneva, Illinois. I have a young woman in the Bloomberg administration who circles my editor's letter references to the smoking ban with a yellow highlighter. And, oh yes, my mother reads it...most of the time." [lifted directly from Gawker]
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Favorite ad biz lampooner is back with an update to AdWeek. Check it out.
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"Hours of practice and an inexhaustible supply of commitment get me ready for the court," notes Williams. "Close-Up gets me ready for the cameras with a bright smile and fresh breath."
As if she ever said that as opposed to a PR type writing it for her but yes, Serena Williams is the new pop endorser of Unilever's Close-Up toothpaste. She's the number one ranked women's tennis start if you didn't already know.
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This, from Trendsetters:
"Rumors have it Miller is working on a new version of its "Catfight" TV ad, perhaps starring Pamela Anderson. A USA Today poll found that 48% had no problem with the first ad, while another 26% opined "who cares?" So, keep your bulging eyes peeled for the next episode of wrestlers Kitana Baker and blonde co-combatant Tanya Ballinger."
Sounds good to me. American morals are already in the toilet...why stop now. Oh, just kidding...bring it on.
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Calling the show "demeaning to the institution of marriage", WRAZ in Raleigh has pulled 'Married by America' after one airing.
Decide what you will but I think the show is fairly innocuous and harmless. Even kinda cute in some respects.
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Total magazine spending for the month of February 2003 is up 10.2% over February 2002 to $1.2 billion.
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