Online File Swapping to Influence Offline Radio Programming
BigChampagne today announced plans to market its online music download data to radio stations to aid in programming. The big idea being that what people are downloading online is what they want to hear online. The company tracks file transfers from peer to peer networks like Kazaa and Gnutella.
This seems to me to be a great way to very quickly measure the trends in musical tastes. Far faster then any offline research and even daily telephone requests. Radio station programmers can now have access to real time musical popularity rankings allowing them to more quickly program to their audiences tastes.
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