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Agencies Reevaluate Approach to Advertising

When times are tough, reevaluation is the in thing to do and that is exactly what agencies are doing today. As outlined by David Ward in a MediaPost article, agencies are examining everything from targeting to branding to product placement to accountability.

A good read into the insight of today's advertising minds.
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Written by Steve Hall    Comments (0)     Feb-10-03  
Advertising Jobs

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