Shania Twain Will Play Super Bowl Halftime

We won't miss Britney. We won't miss Bono. This year, we have Shania Twain to watch during the halftime show.

Entertainment Weekly: Shania Twain will play the Super Bowl halftime show
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Nextel Launches New Campaign in Midst of Agency Review

Nextel is launching a new ad campaign developed by Mullen while at the same time conducting an agency review. Perfect timing?

Ad Week: Nextel Bows National Campaign
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Ad Age Roundup of Advertising best and Worst 2002

Among the gems:

Most inconsequential media story of the year: The resurgence of Us magazine.

Most irrelevant media story of this or any year: TV Guide's search for a new editor.

Ad Age: PARTING SHOTS AT 2002
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Britney Spears Does Something Right: Advertising

So after a tough few months for Britney, she comes out on top in the advertising world. At least according to Ad Age's Bob Garfield, advertising's answer to creative punditry. In his year end wrap up of the best television commercial personalities, Britney wins the Best Celebrity Performance category besting Carrot Top, Duce Staley, and Mike Piazza.

Congratulations Britney. Maybe there is a future for you. Who am I kidding? Of course there is!

Ad Age: BRITNEY SPEARS GETS TOP BOBBY

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Porsche Launches Ad Campaign for $56,000 SUV

I think this whole SUV thing is getting insane. How many people can afford to buy a $56,000 SUV? Maybe two? Isn't Porsche a sports car? What's with all this messing around with the meaning of a brand? Oh yea, brand extension. That's what we like to call it. Retain those customers. God forbid a Porsche driver be seen in a Ford Explorer.

USA Today: USATODAY.com - Porsche Cayenne powers $15 million ad campaign

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Gen-Y Focused WB Network Turns a Profit

WB was smart when it launched amid concerns that there was not room for a fifth network.

So WB created a world where young women with bare midriffs and pretty faces fight monsters, bewitch thieves or fall in love with attractive young men in music-videolike montages.

And with that, the WB had cashed in.

NYT: A Network That Serves Youth, and Sells It as Well
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Television Networks Re-Align Programming

In an effort to re-ignite the less then thrilling current television season, network executives are introducing new shows and re-aligning existing with the goal of getting some excitement (and media dollars) back into the medium.

MediaWeek:Networks Restack Program Blocks
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HD (Digital) Radio May be a Boon to Advertisers

Everything is digital today. Your cell phone. Your CD player. Television. Now, it is radio's turns. As mentioned here earlier, HD radio is on the way.

Among many other things, it will allow advertisers to insert text and perhaps graphical images along with their typical 60 second commercials as the new radios will have a display panel similar to those now on automotive satellite receivers. On the most basic level, the ability to display an 800 number in a radio screen for the entire length of the commercial would greatly increase the chance that listeners would actually remember the number.

MediaPost: Ad Boundaries Changing as Radio Goes HD

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