Smut on The Radio: We Like It

According to a recent study, we apparently want our radio smut from shock jocks including the famous Opie and Anthony Sex in the Catholic church scandal.

Too Tough On Shock Radio?

Jacobs Media and Edison Media Research conducted an online poll on 20 rock radio websites across the country. More than 7,300 people responded, and the results were surprising. Rock listeners say radio is no more �dirty or explicit� than TV or cable. Less than one-third feel �shock jock radio personalities have gone too far.� 71% agreed radio personalities �should be able to say whatever they please,� and only 56% said Opie & Anthony deserved to be fired for their sex-in-St. Pat�s stunt, and perhaps most interesting for ad buyers: respondents were more than twice as likely to tune-in to hear a personality that pushes the limits.

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Advertising Techniques Beyond Product Placement

In this AdAge article: TECHNOLOGY BEYOND PRODUCT PLACEMENT several new and exploratory advtertising techniques are discussed such as video game advertising, long-form ads, and TV-on-demand.

This is very important to think about even though the growth in PVR and VOD penetration has slowed. The shift to consumer control is coming and advertisers need to begin strategizing and inventing new means of communication that will be effective in this changed world.
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