Effies Call, Bourbon Quizes, Hocky Moms Fight

- Entry materials for the 2010 Effie Awards are now available on www.effie.org. The On-Time Effie entry deadline is October 14, with the last chance to enter set for November 4.

- On September 23 at the Yale Club of New York, MediaPost will host its Creative Media Awards.

- 72andSunny is out with an online and offline campaign for the newest 2K Sports video game, NHL 2K10 featuring three hockey moms who take out their aggressions, and take on NHL pros, with their favorite party game, NHL 2K10.

- MINI has launched a viral campaign for the world premiere of the MINI Coupé Concept Car at the Frankfurt Motor Show 2009.

- Rick Bruner shares his opinion of the famed Butt-weiser commercial.

This is weird. This is a Vodafone ad. This is very weird.

- Jim Beam bourbon gets a Facebook quiz!

- Got a tennis addiction? Tennisset is your solution.