IFF Boston's Print Work Just Pops.

Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.

For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."

See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."

You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.