ad:tech: Jimmy 'Jimmidee' Wales, Post Keynote

Shortly after his keynote at ad:tech San Francisco -- and David Spark's timely pre-talk grab -- founder Jimmy Wales of Wikipedia sat down with me to talk shop.

Expect to hear his dish on where consumer generated media is now and why brands should dive in (as well as where). We also talked about what-in-hell happened with Wikia, why branding's underrated, and what keeps Wikipedia afloat. (It ain't advertising.)

I tossed one last question in to finish off my videocam juice: childhood nickname. His was Jimmidee.

Mine was pukang. Don't ask.