We Love Billboard Extensions!
Like hair extensions, we love billboard extensions. Wait, what? OK, yea, that was a freakishly strange analogy but still. We like billboard extensiosn. Well executed, they add a lot the the creative element of the board.
To hype the fun having that can be had at Mammoth Mountain, David and Goliath created this simple billboard with a boarder rockin' the billboard like it's a half pipe. It's simple. It conveys the excitement of boarding. And it employs a jell of a lot of our favorite thing: white space.
Comments
Great billboard, and I almost never say that!
Cascade Green executed a similar OOH campaign to coincide with the launch of their Carbon Offset 'Green' Beer. The billboard had holes cut out of it where gorgeous green plants of all species grew through. Trying to find a pic or link but nothing is coming up.
Love a good billboard extension!
I love it when creative people "draw outside of the lines."