New Book to Solve Ad Industry's Ills


Chairman & Chief Creative Officer of Euro RSCG Chicago Steffan Postaer is out with a new book entitled The Happy Soul Industry about Vernon Night, CEO of "LA's hippest advertising agency." Night, who's in the midst of an ugly divorce, has a new client, God.

In this "hip-hop age of internet porn and reality TV" world where no one cares about Heaven and no one has time for goodness, God needs a really good ad agency to get things back on track.

Hey, if an ad agency can solve God's problem's, this little recession thing ought to be but a swatted fly on the ass of Martin Sorrell.

by Steve Hall    Jan- 9-09   Click to Comment   
Topic: Agencies, Publishing   

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Read Steffan's book - it's terrific.
You'll love it.

Posted by: Jay Williams on January 9, 2009 1:36 PM

God gets enough attention.

Let's focus on the real things and leave the fairy stories to children shall we?

Posted by: Floyd Hayes on January 9, 2009 3:23 PM

A female God.
That sounds good for the economy.
I'm buying...

Posted by: Malcolm Z on January 9, 2009 10:36 PM

Only if she's on top...

Posted by: B2E on January 9, 2009 10:45 PM

I read it & liked it.

Posted by: glossy on January 9, 2009 10:48 PM