Print Ad Puts 3D Cabrio in Hands of Auto Fanatics

This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.

See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!

Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).

Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.