At Crowd's Command, Getty Shoots a Dwarf. In Skates.
To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.
To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.
The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.
Yeah, there probably could've been a better name for that.
Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.
Topic: Brands, Campaigns, Online, Promotions, Social, Strange
Comments
Just a comment...isn't he rollerskating not rollerblading?
When you're Getty's size, I suppose it's all the same.
Or maybe the dwarf didn't want to 'blade.
Getty gets queries for a rollerblading dwarf, shoots a rollerskating dwarf. Thus ensuring that even in the case of special requests, customers won't ever find quite what they're looking for. Fucking stock.
I would like to see an elephant having sex with a midget on rollerblades.
kThxGo
So, I guess my query, "Danny DeVito Skateboarding" didn't make it. Oh well. Close enough.
The caption should be "Inline skating dwarf," to avoid a lawsuit from the Rollerblade company, which owns the rights to the term "rollerblade."