Homo Promo. Yes, You Read that Right.


The UK's Gay Times recruited agencies and students to tackle an ambitious project: promoting the gay lifestyle to straight men.

James and Joe, two young creatives from Leeds, competed with Kings Arms Creative, Leo Burnett and iris, among other contenders, to accomplish the task in the manner most sassy. At left is what they came up with: a single dude making a distinctly vaggie shape with his mouth. (The grizzle helps.) Caption: "Anything she can do..."

Nice work. We're about 50% sold. Now let's see a chick make a shaft.

by Angela Natividad    Nov-11-08   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster, Publishing   

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um, I just think I threw up in my mouth a little. ...yup , I did

Posted by: jon on November 11, 2008 9:51 AM

Wow, what a hard project. I think they nailed it.

Posted by: Ed on November 11, 2008 10:07 AM

Uh...genius? Yeah, pretty much. But still. That's not a vag. That's a dude's mouth.

Next up, strap-on lesbian recruitment ads. Caption: "And I like to cuddle afterward."

Posted by: jetpacks on November 11, 2008 10:11 AM

“Now let's see a chick make a shaft.”

I smell Adrants t-shirt.

Posted by: bg on November 11, 2008 2:58 PM

What a bunch of schmucks.

Posted by: GuyInCT on November 11, 2008 3:17 PM

So, yeah, about that whole biological cause for homosexuality and how it's not a lifestyle choice...

Posted by: ECM on November 11, 2008 3:25 PM



Posted by: wisey on November 11, 2008 7:19 PM

Terrible, terrible.

Reduces the poetry, emotion, passion, and dare i say spirituality of human sexuality to a lame comparison of orifices.

I realize this wasn't meant to be a serious ad campaign, but pro-bono or not, an ad isn't creative unless it also sells. Whether a person is gay, straight, bisexual, trans, celibate, or any other lifestyle, this is just appalling.

Posted by: Mark Trueblood on November 12, 2008 10:16 AM


Posted by: Somebody on November 13, 2008 12:28 PM