Homo Promo. Yes, You Read that Right.
The UK's Gay Times recruited agencies and students to tackle an ambitious project: promoting the gay lifestyle to straight men.
James and Joe, two young creatives from Leeds, competed with Kings Arms Creative, Leo Burnett and iris, among other contenders, to accomplish the task in the manner most sassy. At left is what they came up with: a single dude making a distinctly vaggie shape with his mouth. (The grizzle helps.) Caption: "Anything she can do..."
Nice work. We're about 50% sold. Now let's see a chick make a shaft.
by Angela Natividad
Nov-11-08
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Topic: Brands, Campaigns, Magazine, Poster, Publishing
Topic: Brands, Campaigns, Magazine, Poster, Publishing
Comments
um, I just think I threw up in my mouth a little. ...yup , I did
Wow, what a hard project. I think they nailed it.
Uh...genius? Yeah, pretty much. But still. That's not a vag. That's a dude's mouth.
Next up, strap-on lesbian recruitment ads. Caption: "And I like to cuddle afterward."
“Now let's see a chick make a shaft.”
I smell Adrants t-shirt.
What a bunch of schmucks.
So, yeah, about that whole biological cause for homosexuality and how it's not a lifestyle choice...
what?
huh?
why?
Terrible, terrible.
Reduces the poetry, emotion, passion, and dare i say spirituality of human sexuality to a lame comparison of orifices.
I realize this wasn't meant to be a serious ad campaign, but pro-bono or not, an ad isn't creative unless it also sells. Whether a person is gay, straight, bisexual, trans, celibate, or any other lifestyle, this is just appalling.
Gross