Martha's Vineyard May Become Haven for 'Upscale' Advertising

I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.

But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.

Such proposals have been made in the past, but the Martha's Vineyard Airport commission gets skittish about oversaturating its environment with advertising. If the ads are as limited and well-heeled as the clientele, however, where's the harm? Nobody ever accused Brooks Brothers of being either provocative or cheap.

The Martha's Vineyard Times says the presentation was met with a general sense of approval. Luxury Media Partners already works with the East Hampton Town Airport, and is also courting the Nantucket one.