The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media


David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.

by Angela Natividad    Jul- 2-08   Click to Comment   
Topic: Agencies, Good, Online, Opinion, Social   

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David's blog is really outstanding. It's nice to have someone else out there who is not drinking the kool-aid, but who gets why social media is important.

What's truly impressive is that he manages to write this new blog, write for Luckie and write for AdFreak. All while dealing with a newborn.

Posted by: Alan Wolk on July 2, 2008 5:34 PM

Thank you Angela! I'm speachless... first Tom L and Co create a real smile maker of an agency site and --- now David Griner does the same with fine wordsmithing married to delicious eyecandy!

Posted by: arthur barbato on July 3, 2008 9:48 AM