OMG! Cat Rescues Steve Hall! And Mike is Hard!

What? What? What? Universal Motown just did this yesterday for Ashanti and now Mike's Hard Hard Lemonade? Please. Make it stop! While it is kind of fun to see your own image (even if it is an old, crappy one) affixed to a faux news story under the guise of a marketing promotion, these things are getting tiresome.

Of course, they're only getting tiresome to those of us who write about this stuff 24/7. Perhaps "normal" people actually like this stuff. Ya now, it's the "Ooo, Ooo. Look ! I'm on TV!" Yea. It's for all those idiots that stand outside the GMA studio in the morning waving like lunatics to the camera. Yea. This is for those people. And, since there seems to be a lot more of those wackos out there than us more refine advertising types, it's clear this personalized, faux news report thing has legs. Nice ones.