Author Attacks Gawker With Britney Spears Stickers For Book Promotion


To promote his new book, Cognitive-Behavioral Therapy, author Tao Lin has placed stickers around New York which say, simply, Britney Spears. Apparently, his intended hipster audience will make the connection.

Last June, Gawker pretty much trashed Lin's similarly strange promotional tactics for some earlier books by posting some of his creepy emails.

Flash back to this year and Gawker recently found the door to its offices plastered with Britney Spears stickers in an apparent retaliation for Gawker's less than kind (though totally warranted) words. is Tao Lin an impetuous child or brilliant marketer?

by Steve Hall    Jun-13-08   Click to Comment   
Topic: Guerilla, Promotions, Publishing, Strange, Weblogs   

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Well thats a silly way of getting attention i think , Gosh does britney have any friends left ? i think not.

Posted by: NLP Hypnotist on August 4, 2008 2:45 PM

Britney is the bad girl of pop !

Posted by: sex toys on August 4, 2008 2:49 PM

Britney is the bad girl of pop !

Posted by: sex toys on August 4, 2008 2:52 PM

Looks to me like she is back on track in the fast lane well done britney.

Posted by: Silver Fashion on September 13, 2008 10:36 AM