Search Adrants

About | Contact | Media Kit | Twitter

Guy Ritchie Fuses Glory to Mayhem in Nike Soccer Spot

guyritchie-nextlevel.jpg

For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.

Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.

All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?

Go be a hero and bend it.

by Angela Natividad    May- 1-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Good, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

i think you mean Arsenal player. he plays against Man U in the ad.

Posted by: Tommy m on May 1, 2008 11:48 AM

i think you mean Arsenal player. he plays against Man U in the ad.

Posted by: Tommy m on May 1, 2008 11:50 AM

i think you mean Arsenal player. he plays against Man U in the ad.

Posted by: Tommy m on May 1, 2008 11:54 AM

Just checked the PR. You're right. Thanks, Tommy.

Posted by: Angela on May 1, 2008 11:54 AM