Careful, Miracle-Gro, You're Showing Your Age.
Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.
Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."
God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.
by Angela Natividad
May-13-08
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Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television
Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television
Comments
thank you
dirt manicures, etc = awesome creative platform. execution = no execution.
someone tell the client that advertising from the 80's ended about 10 yrs ago. note to the agency: thanks! you make our jobs so much easier.
This is pretty bad. Very dated. And the use of "I Believe in MIRACLES" for....wait for it...MIRACLE GRO! Get it? How creative! Next spot features Mike and the Mechanics' "All I Need is a Miracle." Watch for it.
And the art direction look straight outta '89.
Yep, this is terrible, and totally looks like it's from the 80s. However, in my head i'm hearing a bunch of suburbanites seeing the ads and tv spot and thinking "ohh, thats so clever!!!!"