No One's Watching That YouTube Video You Paid For

Comments

I'm confused. Why doesn't the PR agency or internal corp. comm team post the video on YouTube and then put a link in the press release and market it through social media? Me thinks this is a billable that should be skipped.

That's what we would usually advise and we've had rock star results for Scuderi: http://www.youtube.com/watch?v=Kogz4wedwtk

There's an awesome and FREE service that distributes video to YouTube, AOL, Veoh, Revver, etc. They track views, chart them for you, etc. Great video marketing tool. It's called TubeMogul.com.

You guys should write about it. It's that good.

Adam, I agree. Currently it's part of a multimedia news release package. Instead of paying for the video distribution service, I'd love to just upload to these sites myself or have someone else who really knows the communities enough to tailors the upload and description for them do it. Steve Garfield was just telling me that you can use TubeMogul to make this process pretty efficient (http://www.tubemogul.com/).

Just used Tube Mogul this week for the first time and it's pretty easy once you spend some time setting up accounts at the video sites first.

Wow, looks like a solid group of support for TubeMogul. I need a client to do a video (hmm, VaultStreet listening?) and I'm jumping into the Tube. Thanks!

Also wanted to give a shout out to vidmetrix.com I've used both TubeMogul and vidmetrix, and actually found the latter a little less buggy.

I HATE MultiVu! It really serves no purpose because no one can find your video that you've paid PRNewswire so much money to post. It would be worth it if your video was conveniently searchable.

Amanda,

You’ve made some valid points regarding the particular videos you cited in your post and we also recognized that this was a problem on some videos recently and have since implemented a more proactive customer counseling program where we work with customers to come up with video headlines that better represent their video. Of course, this is all subject to customer approval, but we are doing our part to make sure our customers understand the importance of this.

I do, however, want to point out that while there was certainly some validity to your objections, you are making large generalizations about a few videos and missing the much larger picture entirely. YouTube is only one of many video portals (over 40 at the moment) to which MultiVu feeds our customers’ video. When MultiVu sends a video over our online video distribution network, we are reaching more than 40 video portals – some niche, some more general – as well as numerous strategic placement channels such as hospital networks, pharmacy networks, gyms, grocery stores, and many more. In addition, MultiVu places our customers’ video on the Reuters digital billboard in Times Square which is viewable by more than 1.5 million people a day. The breadth of our distribution, and the subsequent total number of targeted views a customer’s video gets when distributing their video through MultiVu, is our true value proposition.

Back to your original assertions again – you called out a few videos that clearly did not have the most optimal headline tags, but it's important to also note that we have had incredible success with numerous videos on YouTube alone - a recent video distribution we did for Domino’s Pizza generated more than 86,000 downloads on YouTube!

Thanks,

Bev Yehuda, VP Products, MultiVu

Hi Bev,
Thanks for jumping in. How much does the service you describe cost?

By the way, next time my son does something cool (viola concert, soccer goal, karate belt or solving every level in Lego Star Wars) he's going to be on the big board in Times Square. Serious.

One milllllion dollars.

All, Would it be free (really free) on TubeMogul.com?

Bev, What would I be missing if I had my clients go that route?

Thanks