Men Lost in Hairy Jungle Saved by Miss Epil
Our first reaction after viewing these three new ads by Lowe Strateus for Miss Epil was "what the hell is that guy doing stuck in the jungle?" Then, we looked closer. We smiled. We giggled. We reminisced about similar experiences. Then, we said, "brilliant." With smartly crafted visuals, a product shot and a call to action-style tagline, these ads cut a clear path to simplicity of message. See all the ads here.
Comments
At first, I thought you were seeing something else in the ads that I was missing. But then I realized it just took guys longer to see what most girls perceive immediately. It's pretty clever.