Leather Faced Keith Richards Sells Leather For Louis Vuitton

Leave it to high fashion and Annie Leibowitz to give us a Louis Vuitton ad featuring Keith Richards. Created by Ogilvy & Mather, Richards appears sitting in a hotel room transformed as only Richards could complete with black scarves and skulls.

Louis Vuitton Head of Communications Antoine Arnault tells the Daily Mail, "This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey."

Is there any journey left in Richards? Seriously. The man has been rocking since, well, ever.