Krystal Keeps Branded MySpace Page Trendlet Alive

Who knew? Apparently, brands still think it's a good thing to create branded MySpace pages. We thought that trendlet was long gone. Nope. Thanks to fast food chain Krystal's Brain Freeze Relief, we can confirm it hasn't completely died off.

But that's not the only trendlet Krystal is trying to extend. They're also doing the fake word thing with the invention of sphenopalatineganglioneuralgia, or brain freeze. OK, so we're kidding on that one. Sphenopalatineganglioneuralgia is a real word. It's a medical term for the ailment more commonly known as brain freeze.

So to offer tips on how to cure brain freeze - and promote a new line of drinks called Krystal Freeze - the MySpace page was born. It explains the ailment, what causes it and what you can do to stop it, all while promoting a drink that causes the problem in the first place. Hmm. Thank God juice drink marketers aren't held to the "high standards" DTC marketers are. If they were, we'd have no MySpace pages like Brain Freeze Relief to play with and friend.