ANONYMOUS Introduces Walkman Slider to the Daisy Cutter
This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.
Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.
by Angela Natividad
Mar-10-08
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Topic: Brands, Commercials, Mobile/Wireless, Television
Topic: Brands, Commercials, Mobile/Wireless, Television
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That's why production companies produce and agencies come up with ideas.