Arnold Deflates Egos With One Show Annual Design
Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?
Comments
roks
Wow! Great idea. I just wish I knew the designer(s) who did this over at Arnold. The Boston, or NY office?
Wow! Great idea. I just wish I knew the designer(s) who did this over at Arnold. The Boston, or NY office?
One Show Annuals Design
Chief Creative Officer: Pete Favat
Executive Creative Director: Robert Wong
Copywriter: Roger Baldacci
Art Director/Designer: Ralph Watson
Illustrator: Blake Marquis
You want to meet the poor designer that laid everything out in inDesign? Or the copywriter/art director who came up with it
How fantastically useful!
Agencies often wonder why clients think agency creatives are self-indulgent children who are focused on all the wrong things.
This One Show book explains it all, right on the cover.