Jaffe Bumrushes the Charts With New Book


Joe Jaffe, author of Life After the 30-Second Spot and host of the Across the Sound (recently renamed Jaffe Juice) podcast has published a new book, Join the Conversation. The book covers the notion of conversational marketing, originally sparked by Tom Hespos and loosely described as the "conversation" that happens (or should be) between marketers and consumers.

Recently, Jaffe, along with the Society for New Communications Research and TWI Surveys conducted a survey across marketers and found 81 percent will be spending as much on conversational marketing in five years as they do on traditional marketing today.

As part of the promotional campaign for his new book, Jaffe is convincing people to, as he dubs, Bumrush the Charts by asking everyone who plans to buy his book to do it on the same day, October 21. The purpose? To get his Amazon book listing to appear higher on the sales charts for the day. The idea's genesis? Christoper Penn who did the same thing to help a band, Black Lab, climb the iTunes charts. Good marketing or cheesy manipulation? You decide.

Anyway, if you want the book (which we do think will be a good read), you can buy it here.

by Steve Hall    Oct-18-07   Click to Comment   
Topic: Publishing   

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Can someone answer or suggest a possible answer?
Every month I check my name on Google and Yahoo to see if anything true or false has been said about me, less vanity than self-defense.
For some reason, a comment made by Jaffe about a book review I wrote more than two years ago comes up in the first couple of spots every time. Why is that?

Posted by: Tom Messner on October 18, 2007 12:37 PM

Jaffe has good Google Juice because his online content is popular and Google thinks it's more relevant than other content in which you might be mentioned. In other words, because Google sees Jaffe as an authority (which is part of how Google ranks search results) his pages with entered search terms will appear higher than others.

Posted by: Steve Hall on October 18, 2007 1:33 PM

same reason Vincent Ferrari comes up #1 when you type "aol customer service"

Posted by: jaffe on October 18, 2007 1:58 PM

I am so sick of Joseph Jaffe. Bumrush the charts and fill up his bank account. No thanks.

Posted by: Mark on October 18, 2007 3:49 PM

'er Mark, did you skip the part where i said I'm donating 100% of the affiliate proceeds to charity?

Posted by: jaffe on October 18, 2007 6:32 PM

did it hurt your vanity that the plattsburgh weatherman comes up #1

as for the book, i am glad there is a section on 'when not to enter the conversation', as some brands need to know when to shut the heck up and just let it be organic

i do think my head is going is going to explode if i read another buzzword however....

Posted by: kate on October 18, 2007 8:19 PM