iPhone Ads Use 'Consumers' to Say What Apple's Just Too Darn Modest To

new iphone ad.png

Ahh, three spankin'-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone -- and Maybe My Wallet -- All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God's Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It's possible they're all early adopters justifying that nasty $200 price cut announced two months after the iPhone's debut. Way to go, Steve!)

by Angela Natividad    Oct- 7-07   Click to Comment   
Topic: Brands, Commercials, Mobile/Wireless, Television   

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Except they're not really breathy users excited about their iphone purchase, but breathy actors excited about their fat apple paycheck.
derision, derision:

Posted by: leah on October 8, 2007 10:04 AM

Doug? Meredith? I do not approve - there's no allure about the phone anymore. The iPhone is gonna be the device you either love to love or love to HATE. I have one and the ads are making me hate the one he's holding.

Seriously - even the most media illiterate person can see the "staged-ness" of these ads. The camera just so happens to catch the random guy on the street walking away after his interview w/ the black backdrop. So, so stale. Steve-O...why, man? You went from super-cool, state-of-the-art device that everybody wants or hates just because it's Apple and have resorted to staging 'reality tv' in ad form. *le sigh*

But y'know what? Apple is getting so much BAD publicity from disgruntled iPhone owners. People who are all about the "I don't care what it is, I just want the newest gadget" aren't gonna care. I, on the other hand, took off work and waited in line for 12 hours.

But a RIDICULOUS amount of people have hacked their iPhone - including myself (not necessarily Unlocked - just hacked). And Apple at the beginning was acting like they were all cool with 3rd party apps. But then they do this damn upgrade and it kills all the hacks and BRICKS THE PHONE for the people who Unlocked it.

It's taken almost 3 weeks for developers working 20hrs/day to get it fixed.

I am NOT happy with Steve Jobs - or his approval of these ads.

*crosses arms*

Posted by: Candace - St. Louis on October 12, 2007 10:53 AM