Newsflash! Jeep Secretly Landed on Moon With Astronauts


Brent Terrazas has provided us with an analysis of the new Cutwater-created campaign for Jeep, part of which includes a :60 spot called Heritage that shows us the 66 year history of by digitally manipulating images of past Jeep models with historical images from the time of the model. You'll see Jane Goodall, Elvis, Godzilla, lunar landings, Woodstock, the Road Runner, Devo, Lost, and more. The effects, courtesy of PLANK and The Mill, are just as eye tricking as Cutwater's recent Rayban work. We like.

by Steve Hall    Aug- 3-07   Click to Comment   
Topic: Campaigns, Good, Opinion   

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I'm with you. Feels like a Forrest Gump parody as much as it is a Jeep commercial.

Posted by: Step Schwarz on August 3, 2007 1:50 PM

jeeps are for outdoor fun. really? not indoor sadness as i erroneously thought. (sfx: dripping sarcasm)

sorry but this whole campaign is just tiresome poo restating the bleeding obvious for the umpteenth time. you really like this?

Posted by: not chuck mcbride on August 3, 2007 11:56 PM

there is no context for the visual effect, look at the Gnarls Barkley music video for Smiley Face (which they obviously used as influence) there is a narrative to the creative idea that this pale imitation lacks...lazy thinking style over substance...creatives...DO SOME WORK!!!!!

Posted by: viralista on August 6, 2007 6:23 AM

The first time I saw this spot, I just about hurled. Horribly unoriginal and ineffective. I mean...a POS Jeep in a DEVO video? If you're a DEVO fan (an who isn't, right?) I doubt you'd think that was cool at all. No way you're going to buy a Jeep after that.

Just terrible, terrible creative.

Posted by: Thorzdad on August 6, 2007 1:30 PM

And whatŐs up with the melancholy song lyrics in a spot thatŐs supposedly celebrating having fun?Did they just pick this song because they liked the tempo? I know these are Art Direction-centric times we live in, but the words are front and center in this song and they color the overall feeling of the spot. Seems like a disconnect here. I do, however, think the team at Cutwater deserves an award for "Most Shameless Use Of Ad Blogs And Seeding To Promote Themselves." Honestly, it's like these guys blanket the universe with self-promotion every time they sneeze. Very lame. Very obvious. And getting very old very fast.

Posted by: eddie on August 15, 2007 12:20 PM