NBCU Goes Whor- er, Networking to Push Cheadle

These days it's not enough to appear on a social networking site; you have to be, like, married to one.

On that note, NBC Universal has inked an agreement with Going.com to promote Talk to Me, a new Don Cheadle film.

And like all online community courtships, the hope is to build a loyal network of people that will hopefully lift their asses off their ergonomic computer chairs and schmooze at prearranged promotional gatherings in cities like New York, Boston and San Francisco.

But unlike MingleNow, which is pretty loyal to Anheuser-Busch, Going.com is a promiscuous bedfellow. Le gasp.