Vodafone Manual is Lacking, Kind of Like their Brand Equity


Draft New Zealand justifies this Vodafone campaign like so: "Installing [Vodafone's vodem] is simplicity itself."

Because installation of said product (their wireless broadband modem, tinnily dubbed vodem) is so self-explanatory, the agency deluged potential clients with manuals whose 8 pages are blank except for the front covers.

We love how it takes 8 pages to demonstrate the absence of information.

by Angela Natividad    May-11-07   Click to Comment   
Topic: Direct, Mobile/Wireless   

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