Farmers Get Feminine in Winning NAMA Ads

Agency Yamamoto Moss Mackenzie walked out of the National Agri-Marketing Association Awards with first place for a series of ads they did for John Deere Credit's Farm Plan.

The ads involve burly farmers taking bubble baths and walking decked-out little dogs. The idea goes that the Farm Plan lets them focus on la dolce vida.

It's odd enough that an association for agri-marketing in specific exists. Beyond that, it's entirely possible that the salt of the earth may also be preoccupied with exfoliating.