Doc Martens: Will Dead Idols Revive Sleeping Brand?
When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.
Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.
Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."
Well, let's hope customers think "durability" and not "premature death."
Comments
But if they last, then they would never die, no? (Shit, I gotta use that for my next album. When I get out of rehab.)
Let's hope Courtney doesn't get wind that Kurt's likeness is being used to shift DMs - she may charge copyright.
Updates the expression - "He died with his boots on" and takes it to a rather illogical extreme. Can't decide if I hate this or not... Of course I just wrote a piece called "Kurt Cobain Turns 40" for Dad's Car Radio so I am not without sin...
i guess the dead rockers family's are suing DM. So they are pushing the focus onto Saatchi since DM shot them down and never authorized them and now Saatchi & Saatchi have been fired as Dr. Marten's Agency.
Hey Andrew Petch and Doc Marten scumbags :
Joey Ramone wore sneakers NOT Doc Martens.
?