Bostonians Can't Handle Advertising, Freak Out Over Radio Station's TV Ad


It's common knowledge most TV commercial for radio stations suck. They're always filled with washed up D-list celebs or they fall precipitously into car dealership territory so it is with great displeasure we find Bostonians (yes, those people that hate all marketing) complaining about a refreshingly weird television commercial for Boston's "play everything" Mike 93.7. The ad shows a bunch of office workers grooving to the station's eclectic playlist while stripping off their clothes in a manner that could be described as anything but offensively salacious.

The ad's an over the top joke celebrating the station's very unniche-like approach to programming and yet, Bostonians just can't seem to laugh at the joke. Nope. They'd rather flood TV stations with complaints forcing the stations to spinelessly move the spot to later time periods so as to protect the cherubic innocence of precious childhood eyes.

To no avail, Mike-FM parent Entercom Communications Director of Marketing Bill Alfano defends the spot saying, "Honestly we tried to do an ad that appealed to our listener, the MIKE listener," he said. "There's no violence. There's no nudity. There's no sex. It's supposed to be goofy." Here that, Boston? It's supposed to be goofy.

by Steve Hall    May- 1-07   Click to Comment   
Topic: Commercials, Radio, Television, Trends and Culture   

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OMG, why should the TV stations be responsible for what THEIR kids watch! That spot is hardly offensive compared to some of the other crap that is on television.
If you don't like it don't watch it.
I am so sick and tired of people like this trying to dictate what everyone else can see because they don't like it, they need to get over themselves already.
I watch these stations on a pretty regular basis and have yet to even see the spots (did watch it on youtube).

Posted by: Cheryl on May 1, 2007 3:37 PM

This spot is different, which is a good thing, but it's just another in a very long and confusing line of radio commercials featuring loud music (presumably stuff you would hear on the station) and funny people doing funny things. The problem with this advertainment format is that it is easy to forget because you've seen the genre so often, and difficult to remember which hip, happening station paid for it because there is so much going on. There's not much in the spot to imprint the station's identity, especially since viewers are focusing on the people taking their clothes off. Hey radio guys - how about letting non-listeners hear what they'll hear if they do listen - that's how you increase listenership.

Posted by: John Michelet on May 1, 2007 3:57 PM

The Herald following up on some random complaints on a slow news day is not exactly a tidal wave of hatred.

Posted by: John Wall on May 1, 2007 6:38 PM

Ugh. I'm all for unique commercials, but if I see that fatass dropping his boxers one more freaking time ...

Posted by: katie on June 26, 2007 7:49 PM