Billboard Hottie Miffs Irate PTA Mom
AdFreak has encapsulated the hilarious exchange between a man who owns a spa and a woman who dislike the billboard he's using to promote the spa. It's like a Battle of the Sexes Bitch Fight and all because the board happens to shows the image of a good looking woman to illustrate what the spa can do your your body. Taking no shit and refusing to remove the board, the spa owners delivers the final blow, saying, "My next billboard is going to be of a 300-pound woman and it will say, 'Could you help me please?' Then everyone would be after me saying, 'My son is traumatized because you showed me a fat woman.'"
We like to look at beautiful people because we want to be beautiful. It's motivational. We like to look at fat and ugly people because it makes us feel better not being as fat or as ugly. What good would a board showing a average, every day person accomplish? Exactly. Absolutely nothing. And marketers don't like what nothing gets them. Extremes work. Average doesn't.
Comments
I always laugh when I see ads for cosmetic surgury, botox, etc and the model is not a day over 23 and has about as much cellulite as Nicole Richie. on my comute a similar spa takes the alternate approach to the extreme. They brag in huge letters above a before and an after head shots that 'This is "a 250 pound miracle!"
I was trying to calculate just HOW FAT was SHE? when we swerved to avoid a drunk driver weaving alongside us.
Uhhh...a few more than 7 words on that board... very effective...duh