Nike Bitchslaps Imus with Big Fat 'Thank You'
Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.
That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.
Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.
Wieden + Kennedy, Portland, put this bad-boy together.
Comments
Mortar subsequently gently nudges W+K with big, fat "Hire a proofreader."
That Nike ad seems pretty successul -- a lot of people are talking about it.
A bit risky, but it seemed to pay off.
The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"
It's a good, quick read.
Emily
That Nike ad seems pretty successul -- a lot of people are talking about it.
A bit risky, but it seemed to pay off.
The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"
It's a good, quick read.
Emily
That Nike ad seems pretty successul -- a lot of people are talking about it.
A bit risky, but it seemed to pay off.
The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"
It's a good, quick read.
Emily