Milk Earns Passionate Flair with Promolac

In lieu of your typical "Got Milk?" stint, Promolac ties milk to everyday passions. Who'd have guessed the stuff of cow udders could be sexy? Not us. Then again, sex and dairy aren't strangers, and it's definitely less "eh?" than this.

Put together by Eva of Santiago, Chile, the copy reads "I drink." Adpunch has more from the same campaign. The others aren't sexy, but they're pretty to look at, and we were getting tired of that bland family sitcom humour-type stuff people are always pulling to push milk.