MasterCard ... Phones ... Boooo
Post-Priceless, MasterCard's marketing attempts fail to gather much interest or headway. Their new thing, called MasterCard Nearby, leverages the power of wireless provider go2 and a lot of early '90's creative to encourage people to interact more with the brand. The service enables you to do exciting and card-relevant things, like search for ATMs. We started to boo but were interrupted by a yawn and now lack the energy to keep booing. Oh well.
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"Welcome to MasterCard Nearby, your mobile best friend for finding valuable information anywhere, right from your mobile phone."
Early 90's creative? That's early 90's technology.