A Non-Viral, Non-Exclusive, Anti-Insect 'Film' Touts Samsung Phones


Just where do we start with this one? First, some lessons in PR 101. Don't send a press release to a media outlet touting you've offered exclusivity and then, in the same press release, mention you've posted the commercial in question on YouTube. Last we checked, there are several billion other people who have access to YouTube on an given day.

Second, don't call something viral and, in the same press release, mention the commercial won't launch officially until the next day. And third, don't create a commercial that features insects getting pelted by food substances while filming it all in slow motion. Insect have cause groups to, you know. Fourth and finally, for God's sake, don't call a commercial a "film" unless you have your egotistical head stuck so far up your Hollywood wannabee ass, you can't tell the difference.

Now that we've got all that distraction out of the way, all this cunfuzzlement comes courtesy of Samsung Mobile who is highlighting its new, slim Ultra Edition II handsets in a commercial (not a film) called Millimeters Matter. Which, by the way is beautifully filmed and a pleasure to watch. See, Samsung, we gave you one movie review-like, out of context quote to pull. We're not all bad now are we?

by Steve Hall    Apr-30-07   Click to Comment   
Topic: Commercials, Creative Commentary, Opinion   

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how about this ADRANTS:

don't get all pleased with yourself, it makes you look tacky!

Posted by: Viralista on May 1, 2007 10:46 AM

Who's getting pleased? We're just stating fact.

Posted by: Steve Hall on May 1, 2007 1:23 PM