Organ Procurers Use Stitches to Spread Word

In a perhaps misguided attempt to encourage people to donate organs, Fondation Greffe de Vie releases the following campaign by Leo Burnett/Paris.

We can't read the copy but according to AdCritic it says divorcing a part or two can save up to seven lives. If that doesn't make you feel more charitable, look closely at the image. "Merci" is etched into the flesh beneath the stitching. Isn't that sweet?