Jeb the Bug Makes Debut at Toronto Zoo

To promote its second annual Bugzhibitz show, an exotic bug event that runs March 9th-18th, the Toronto Zoo puts Jeb, a Hissing Cockroach from Madagascar, in the spotlight to do the talking.

Bugs Rock highlights Jeb's adventures from the Wild Wild ... wild, to ascendance as a star (complete with a music video) at the zoo.

With all these brand personas floating around we'd really like to see an icon face-off. Nothing against the hissing cockroach, but we wonder how long he could hang with the Geico Gecko.