College Campus 'Recruitment' Campaign Remembers Holocaust


Calling attention to the nastiness of the Holocaust for the University of Colorado, Boulder's Holocaust Awareness Week, is starkly dark campaign, created by TDA Advertising & Design, that reminds us of the horrors that time brought. From freakish experiments on the body to pressure chamber torture to showers of gas, bulletin board postings, door knob hangers and shower hangers slap students in the face with this message of remembrance. A radio spot featuring a sickly twisted fairly tale accompanies the campaign. There's nothing pretty about this campaign and that's as it should be.

See the campaign components here and listen to the radio spot here.

by Steve Hall    Mar- 1-07   Click to Comment   
Topic: Good, Poster, Radio, Specialty   

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a real breakthrough. these ads are great.

Posted by: rodney on March 1, 2007 5:10 PM

These are powerful and important ads. I'm truly impressed.

Posted by: Eli on March 2, 2007 4:30 AM

you spelled holocaust incorrectly on the page w/ the ads

Posted by: dave on March 2, 2007 10:38 AM

I thought it was hamfisted, when more finesse and subtlety is needed. Draw parallels between ficiticious horror stories, and what actually happened.

And calling the boy "Franz" in the radio spot was ridiculous. If the intent of Holocaust Awareness Week is to remind people of its very real evil, and in a way scare them into preventing it from happening again, NOW, then it would have been better to use a "good-'ol" American name like Tommy or Bobby.

Posted by: daveednyc on March 2, 2007 1:41 PM