Vitali Domesticates Gay Marriage


In support of equal marriage rights, agency Young & Rubicam, Chicago join forces with director Max Vitali of HSI Productions. The resulting smile-coaxing spots crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.

The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, "Gay marriage is just like yours. Only gay."

Thus inspired we thought it would be nifty to add "Adrants is just like you. Only sexaaaaaay" to all future marketing efforts. We find it catchy.

by Angela Natividad    Feb-27-07   Click to Comment   
Topic: Good, Online, Television, Trends and Culture   

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Hey guys,
I'd love to see this commercial but I can't find a link to it in the actual article. Am I blind?


Posted by: Duncan on February 27, 2007 2:35 PM

No, we're just terrific teases. The link's been added, D.

Posted by: Angela on February 27, 2007 4:59 PM