Snap Dragon Paints Picture of AmerAsian Youth


To herald in the Chinese New Year Snap Dragon Consultants issued a press release entitled "Ten Things Every Brand Should Know About Asian-American Youth."

This was part of a report from performer/playwright Kate Rigg's nationwide talks with Asian-Americans ranging between ages 14-23.

Among other gems, Rigg reveals Asian-Americans:

* Dig Korea
* Dislike the stereotypes that rocketed out of the William Hung years
* Want more street cred
* Like to gamble
* Are secret fans of easy listening

Oh, no. How could they divulge that? The gangsta-lean reputation we spent years crafting around the weekly violin lessons is officially destroyed.

Actually our parents couldn't afford violin lessons for long, so they punched holes in the cardboard tubing from a dry cleaner hanger and told us to learn the flute instead. We had to colour it yellow ourselves. How's that for street cred, beeyatch?

Check out the press release here.

by Angela Natividad    Feb-19-07   Click to Comment   
Topic: Research, Trends and Culture   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



So they are putting asians under the lab rat eyes. So what? It's been done to all of us. Again and again.

Who cares?

As for being flippant about this: violins and adding yellow to the American mix? Take a hint from kadinsky

"Warm red, intensified by a suitable yellow, is orange. This blend brings red almost to the point of spreading towards the spectator. But the element of red is always sufficiently strong to keep the colour from flippancy. orange is like a man, convinced of his own powers. Its note is that of the angelus, or of an old violin.

V. Kandinsky, Concerning the spiritual in art.

Posted by: marischa on February 19, 2007 6:18 PM

Oh, and they like the Hoff.

Just sayin.

Posted by: makethelogobigger on February 19, 2007 11:39 PM

VVVVV We've been saying these things for YEARS!

4. There’s a “hero gap” among Asian-American kids, which is being filled for many by activists from other cultures. Martin Luther King is a role model and hero to many young Asian-Americans.

7. Asian-American kids want an end to the hyper-nerdy images of themselves on TV and want to see more punked-out skater and graffiti DJ images which reflect a different energy. The feeling is: Enough with the math geeks, future doctors and violinists. Asian-American kids crave street credibility—not just academic accolades.

8. Asian-American kids universally hate the question: Where are you from—especially since the answers are usually something like “Westchester” or “Boston.”

10. The 15 minutes of seemingly benign American Idol fame for William Hung had a surprisingly negative effect on Asian-American students. There’s a feeling that Hung perpetuated the worst stereotypes about Asian people and gave non-Asians permission to indulge in two years of racial stereotyping and mocking.

Posted by: nien on February 20, 2007 1:22 AM

Don't be so sensitive to mocking.

How come they still make fun of Polish people for standing up to German tanks with a bunch of men on horses?

Chinese man stood up to a Chinese tank and gets on the cover of Time?

You'll get used to the mocking, note it in your brain, and learn to tell the best Asian jokes ever.

Angela is so cute anyway with her style. And who would have guessed she's Asian? Angela, it seems a bit copied from other people older than you that I've been reading for years on the net.

Posted by: marischa on February 20, 2007 8:34 AM

Aw, Marischa.

Posted by: Angela Natividad on February 20, 2007 9:49 AM

Wow, I thought Asians respected their elders. And yes, I've changed my name to the one my grandmother used to call me because the other one was too political.

Posted by: marischa on February 20, 2007 5:29 PM

keep fuckin around.. look at virginia tech

Posted by: PhOk Yu on February 24, 2009 9:47 PM