Rubik's Cube Gets Bells and Whistles, No Prize in the Middle

Long the symbol of manhood for geeks of all generations, the traditional Rubik's Cube gets dolled-up for ... well, we're not sure who for. Anybody who likes the Rubik's Cube likes it for its original frustrating merits and the countless number of secret solutions that have been passed from geek to geek for centuries.

Nonetheless, somebody thinks the Cube's appeal can be improved with bright blinking lights, programmed electronic games, multiplayer play and a new name: Rubik's Revolution. That's flashy. But if you're going to tamper with an original by making it all pretty and blinky, at least put a prize in the middle. And not just any prize. We're thinking Stella Artois chalice of beer, here. Otherwise, why bother?